TCM4000 + WORKFLOW SYSTEM PROVIDES
THE MARKETING SOLUTION FOR RESOURCE MARKETING

National event organisers Resource Marketing Ltd have installed the TCM 4000
+ Workflow system from Doncaster-based system developers APT Projects. The
implementation represents an upgrade from an earlier version of the system
that Resource Marketing have been using for two and a half years.

The system is playing a key part in the company's planning, sales and
marketing activities to support events organised throughout the UK. A
particularly important role is that of support for Resource Marketing's
telemarketing campaigns based on a cross-platform of Windows 98 and XP
machines.

"We chose the original system and now the latest version because for us,
there was no other solution that provided the same power and versatility,"
says Resource Marketing's Strategic Development Manager, Owain Oxenham. "We
particularly like the way the system helps us to segment our markets and
allow us to slice, dice and interrogate our database. Our telemarketing team
also like the way they can track all their prospects and customer contacts
for more rapid callbacks, swifter generation of reports and statistics and
more comprehensive analysis of sales".

TCM 4000 + Workflow combines contact, customer relationship and document
management and workflow, with advanced email and electronic filing. It
offers a host of interactive features that allow users to work more
efficiently, and provides a platform for strong competitive edge.

The system is aimed not just at sales and marketing, the system is an
effective solution for all areas of an organisation, including credit
control, administration and general business operations. Key benefits
include the introduction of an advanced computer-based business methodology,
a central database for all users, efficient organisation and structure of
information flow and easy search facilities.

It has been designed specifically for larger organisations that require more
control over user access, TCM 4000 provides a range of extra features. While
retaining the intuitive interfaces common to the current latest version of
the system, TCM 4000 adds the ability to customise the record structure and
to link to various accounting systems. Major additions have been made to the
Customer Service Management module making TCM a top performer against the
best of available bespoke systems. TCM 4000 is a highly effective platform
for adapting to a wide variety of vertical market needs as well as being the
complete system for any organisation.

These include, for example those in the construction and engineering sector
where the system deals with on-site record keeping, expediting materials and
sub-contract services as well as providing the best housing and construction
maintenance solution. For colleges and schools, TCM provides an effective
solution to cross-referencing and keeping course records. For those in
manufacturing, the system provides a solution from sales forecasting to
linking to Sage accounts for instant accounts information on customers and
suppliers. TCM 4000 also leads the field in the professional services area
where it helps with compliance obligations as well as providing a complete
database system for professional offices of all sizes.

The folder-based system ensures that all company information is held in one
accessible location, with easy availability of comprehensive reports. A
marketing module includes powerful mail, email and fax merge functionality
to support cost-effective marketing campaigns. The system integrates with
numerous computer telephony systems, such as Argent Office and other TAPI
compliant systems.

For call management, TCM gives a user an effective way of dealing with
calls - for taking elegant and full messages and for automatically diarising
and logging the information quickly and easily. It works with a user's
existing telephone system and is CTI compliant. TCM' contact management
capability enables a user to build a comprehensive profile of contacts -
with a complete history of each point of contact. The system's unique
Template Technology makes it easy to maintain elegant and meaningful
records, and the powerful interactive diary records past and future events,
letting users view each other's activities and appointment schedules.

With TCM's method of working, all incoming mail is scanned and then linked
to the sender and to any other relevant folder. Faxes and emails are
similarly treated with the additional benefit that if Winfax is used then
the faxes can be viewed directly in TCM and filed without scanning. All
outgoing correspondence can be stored as computer files with their content
just a double click away.

Using TCM 4000, there are only two places where a file - any type of file -
can be: either in the TCM user's Work File or in the correct folder.
Everything to do with that contact or subject is in one place. It is
possible to keep years of important data online even though the originals
may be long gone to the archive. The system also allows users to back up
thousands of documents onto CD for storage and portability.

Developed by APT Projects, TCM 4000 is the result of an eight-year
investment programme The system runs under Microsoft Windows 95/98,
Millenium, NT Workstation and NT Server and XP. More information on TCM at:
www.aptprojects.com Or by email at: tcm@aptprojects.com.

Press information from: Tony Rust, APT Projects. Tel: 01427 875103. Email:
tony@aptprojects.com . Or: John Bradshaw, JBPR. Tel: 01483 838331, Email:
john.bradshaw@ntlworld.com.